Amazon PPC Management
Advertising managed for profit — not for a screenshot of a low ACoS that hides shrinking sales.
There are two easy ways to make an Amazon PPC report look good: spend more to inflate sales, or cut spend to crush ACoS. Both can quietly damage the business. Good PPC management is the harder middle path — growing profitable volume while keeping efficiency honest.
We rebuild account structure so every campaign has one job, then manage bids, placements and search terms against your actual margin. The goal is not the prettiest dashboard. It is more profit per dollar you put in.
Everything covered in Amazon PPC Management
Account structure rebuild
Campaigns reorganized so budgets, match types and targets are separated cleanly — you cannot optimize what is tangled together.
Full-funnel campaign coverage
Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display working together instead of competing for the same clicks.
Bid & placement optimization
Regular bid adjustments by keyword, match type and placement, driven by conversion data and your target margin rather than blanket rules.
Search term harvesting & negatives
Winning search terms promoted into targeted campaigns; wasteful ones negated before they drain another month of budget.
Competitor & ASIN targeting
Defensive targeting on your own detail pages and offensive targeting on competitors where the math supports it.
Transparent reporting
Reporting tied to spend, sales, ACoS, TACoS and — where you share margin data — actual contribution profit.
Our approach
Advertising audit
We analyze historical performance to find wasted spend, missed keywords, structural problems and the true profitability picture behind the ACoS.
Restructure & rebuild
Campaigns are rebuilt into a clean architecture with deliberate segmentation, budgets and targeting so results become readable.
Optimize continuously
Ongoing bid management, search term harvesting, negative sculpting and placement tuning against your efficiency target.
Scale profitably
Once efficiency holds, we expand into new keywords, ad types and products — growing volume without giving back the gains.
The outcomes we’re working toward
Results depend on your category, competition and starting point — but these are the outcomes this work is built to produce.
- Lower wasted spend on non-converting search terms
- ACoS and TACoS managed against real margin, not vanity targets
- Clear separation between branded, competitor and generic performance
- Sustainable scaling instead of stop-start budget swings
- Reporting that explains why performance changed
Common questions
What ACoS should I be targeting?+
There is no universal number — it depends on your margin, price point and whether the goal is profit or growth. We work backwards from your contribution margin to set a break-even ACoS, then target against it deliberately.
Will you rebuild my existing campaigns or work with them?+
It depends on the audit. If structure is sound we optimize in place to preserve performance history. If it is tangled, a rebuild usually pays for itself quickly — and we migrate carefully rather than switching everything off at once.
Do you use automated tools or manual management?+
Both, deliberately. Data pulls and routine checks are automated; bidding strategy, structure and negatives are human decisions. Fully automated bidding tends to optimize for the metric rather than the business.
How quickly will PPC performance improve?+
Wasted-spend cuts can show within 2–3 weeks. Structural rebuilds usually need 30–60 days to gather enough conversion data before the compounding gains appear.
Ready to talk about Amazon PPC Management?
Book a free audit and we’ll show you exactly what we would do for your account — before you commit to anything.