Results

Growth stories, with the working shown

Every figure below comes from Seller Central or Amazon Ads exports, with the attribution window stated. Each study includes what did not go to plan, because that is usually the more useful half.

Home & Furniture

Furniture Brand

$80.6M in ad sales

10.53% ACoS at 9.50x ROAS, across an eight-year engagement

Sponsored Ads built and run from the account's first campaigns in 2016 through October 2024. Efficiency held near 10% ACoS as the account scaled, on a catalog of bulky, freight-sensitive home goods.

Ad-attributed sales

$80.69M

account lifetime

ACoS

10.53%

held at scale

ROAS

9.50x

across the account

Engagement

2016–2024

8 years, to Oct 2024

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Automotive

Performance Auto Parts Brand

$3.49M in 12 months

From a dormant account, with 57% of sales arriving organically

An account left under-managed for five years, treated as a secondary channel. Rebuilt around Amazon's fitment data and year-and-model long-tail targeting, it now turns over $3.5M a year on 10.5% TACoS.

Ordered product sales

$3.49M

trailing 12 months

TACoS

10.5%

ad spend / total sales

Organic share

57%

of all sales

ROAS

4.09x

24.44% ACoS

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Kitchen & Dining

Foodservice Supplies Brand

$10K → $101K/mo

Twelve months from launch, ACoS held at 10.5%

A commodity product in a category owned by household names, launched with no sales history. Positioned for the commercial buyer rather than the head term, with advertising paced to fund its own growth.

Monthly sales

$101,363

Aug 2026, from $10,190

Units ordered

2,331

from 291

ACoS

10.47%

held flat as ad sales rose 43%

ROAS

9.66x

2026 year to date

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